‘You Matter’ campaign goes viral, fulfilling its namesake

In the span of a few weeks, ‘You Matter’, a mental health awareness campaign and program created by a Brock University residence don, has gone viral. The campaign, run through a Facebook page, is dedicated to posting photos of Brock University members who hold a white board with the simple words, “you matter”. The campaign is meant to engage the community in recognizing the fact that they matter, and that the University has people and resources that are available to any individual who needs help. Photos began circulating over Facebook earlier this month of BUSU executives, various residence dons and employees from student-run departments across campus. With these familiar faces, the photos were shared over social media and more students began to latch on to the campaign, inspired by the message that it was communicating.

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