The Centre for Innovation in Campus Mental Health’s Annual Conference is the meeting place for a wide range of stakeholders in post-secondary mental health across Ontario and Canada. Our annual event represents what the CICMH is at its core: a hub of connection and unique intersections of Ontario university and college staff, students, community organizations and campus champions who strive to create innovative campus mental health solutions. This event attracts over 600 participants, 20 exhibitors, and leaders in mental health from across the country. It offers a multitude of workshops featuring the best, most promising, and emerging practices in the sector.



Wednesday, November 3, 2021

Cheekbone Beauty Cosmetics INC:
Helping the World See Indigenous Faces

9:00 am to 10:00 am EDT – Jenn Harper

Jenn Harper, the award-winning CEO of Cheekbone Beauty Cosmetics INC., started the brand to empower Indigenous youth by helping them see and feel their enormous value in the world while creating sustainable colour cosmetics. In her keynote address, she will share an overview of her company, the purpose behind the brand and the struggles she had to overcome to get there.

Leadership Inside and Out: Compassion, Community and the Science of Stress

1:30 pm to 2:30 pm EDT – Penny Paucha

In times of hardship and in our desire to serve, we often lose touch with the things that replenish us and support our growth. We know this, we teach this, but do we model it? Do we live it? Do we lead from it? This talk is an invitation to connect more deeply with yourself and your purpose while exploring the neurobiology of stress, and the need for connection and compassion. You will learn some practices to create more focus and help you on the path to create true communities of caring.

Jenn Harper

CEO of Cheekbone Beauty Cosmetics


An award-winning social entrepreneur, Jenn Harper is the founder and CEO of Cheekbone Beauty Cosmetics INC. Cheekbone Beauty is a digitally native direct to consumer brand that is helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT) in the brands ethos and in developing their latest line of products. Creating a new segment in the beauty industry – Sustainable Socially Conscious Beauty.

Jennifer Harper has been making a name for herself in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den. Cheekbone Beauty’s mission is to help every Indigenous youth see and feel their enormous value in the world while creating
sustainable colour cosmetics.

During the development of Cheekbone Beauty, Jenn researched the current makeup landscape as well as charities that are helping close the educational funding gap that exists between Indigenous and non-Indigenous students. After in depth research, the Cheekbone team found the First Nations Child & Family Caring Society (FNCFCS) and the connection between their mission and Jenn’s family experience was serendipitous.

Cheekbone Beauty continues to support the FNCFCS today by donating 10% of the profits to Shannen’s Dream. During Cheekbone’s infancy, Jenn endured a heavy personal loss with the suicide of her brother B.J. This loss, though difficult, has remained a driving force behind the desire to see Cheekbone Beauty succeed with its mission, to empower Indigenous youth.

In addition to Cheekbone’s mission, she strives to educate as many people as possible about the Residential School System and the effects it has had on my family and friends through decades of generational trauma. She speaks regularly to university, college and high school students about social entrepreneurship, empathy and the history of her First Nations family. She has also been invited to speak to various entrepreneur groups, women in business associations, Apple Canada and First Nations organizations.

In 2019, Jenn was named ‘Women of the Year’ by Chatelaine Magazine.

Penny Paucha, M.A.

Certified Neuroleadership Coach
Principal and Founder, Instincts at Work


Penny Paucha’s passion is helping people grow past their limitations so they can experience a more fulfilling future.

After a decade as a front-line mental health counsellor, Penny wanted to have a greater impact in preventing mental health problems. With a love for neuroscience and a Master’s in Applied Psychology, she took a leap into social entrepreneurism and started Instincts at Work, a neuroscience-based leadership development and coaching company that has helped thousands of people to evolve their thinking to lead effectively in complexity. 

She is an accredited coach with the Neuroleadership Institute and a faculty member with the Ontario College of Family Physicians and the Dorothy Wylie Health Leaders Institute and has over a decade of experience as a facilitator, change management expert and leadership coach throughout the health system.

With the pandemic, the need for strong, effective and compassionate leadership has never been more critical. Penny would like to invite you to evolve your thinking to lead the change that you know needs to happen.

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Centre for Innovation in
Campus Mental Health (CICMH)

CICMH is a partnership project involving Colleges Ontario, the Council of Ontario Universities, the Ontario Undergraduate Student Alliance, the College Student Alliance and the Canadian Mental Health Association, Ontario. We are funded by the Ministry of Colleges and Universities.

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One-day virtual conference offering 25 engaging workshops

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