Framework for Successful Messaging

The Framework for Successful Messaging is a resource to help people messaging about suicide to develop messages that are strategic, safe, positive, and make use of relevant guidelines and best practices. This website can help postsecondary institutions develop messages about suicide that follow a positive narrative.

It was created by the National Action Alliance for Suicide Prevention as part of its focus on changing the public conversation about suicide

The Framework is a research-based resource that outlines four key factors to consider when developing public messages about suicide:

• Strategy
• Safety
• Conveying a “Positive Narrative“
• Following applicable Guidelines.