Seize the Awkward

The Seize the Awkward Campaign is aimed at empowering young adults between 16 and 24 to reach out to a friend who may be struggling with mental health issues.

The campaign addresses the key insight that while nobody likes an awkward silence, taking advantage of the awkward moment can really help those struggling with their mental health. Seize the Awkward encourages teens and young adults to embrace awkward moments and use them as an opportunity to reach out to a friend and start a conversation about how they’re feeling.