Onye is a student leader at Threerivers College and is very passionate about women’s mental health on campus. She volunteers with the Maya Women’s Health Clinic in her community and has spearheaded a partnership with the Clinic and the Campus Safety Office to develop a poster campaign specifically promoting women’s mental health.
The campaign is officially run by the Campus Safety Office and calls attention to the mental health stresses disproportionately faced by women such as sexual harassment and low body image or self-esteem. Onye was actively involved in developing the campaign and promoting it on campus through student groups, social clubs and student residences. One year later the Campus Safety Office is undertaking a combination of a process and outcome evaluation of the campaign and has reached out to Onye as a key stakeholder. She is helping the lead evaluator with their data collection efforts. The Safety Office is looking to collect information that can answer the following evaluation questions:
- How did female students on campus respond to the poster? Did they feel like the message resonated with them?
- Did the poster result in dialogue on female mental health, sexual harassment and/or other issues disproportionately faced by women on campus?
- Has the poster campaign increased awareness of the issues female students struggle with on campus and how these issues affect their mental health?
- How effective and/or useful has the partnership between the Maya Women’s Health Clinic and the Campus Safety Office been in running the poster campaign?
- How has the poster campaign effected the general student population on campus regardless of gender?
Onye and the lead evaluator have determined that they will need to collect a mix of qualitative and quantitative data to help answer these questions.
Consider the following: